10 Japanese Skincare Brands That Epitomize the ‘Skinimalist’ Trend
Japanese beauty brands have much to offer, from the best, carefully sourced ingredients to attractive packaging that imparts a feel of science meets luxury. While Korean beauty brands (or K-Beauty) have grown rapidly both in Asia and in the West thanks to a more conspicuous marketing and social media push, Japanese beauty brands are just starting to generate increasing interest in the West.